The business for my new company is a makeup store. The new makeup store, which be located in the downtown complex of Andover, Ma, is called "Pure Beauty". This is similar to a Sephora type store, but this new makeup store is much cheaper and affordable for the average person! The makeup sold at "Pure Beauty" is high quality made more affordable for women who can't afford going to Sephora every time that makeup is needed.

Product: High end makeup from brands: Two-Faced, Naked, Urban Decay, etc.
Price: Ranges from $20-40 dollars, a lot cheaper than Sephora
Promotion: 50% off first purchase, send daily coupons through email or mail with signup
Place: Located in downtown complex in Andover, Ma

Sephora is a competitor with "Pure Beauty". They sell the same brands of makeup, but for much more money. Sephora sells great quality makeup, but not every person can afford it. The marketing mix is applied to Sephora similarly to "Pure Beauty".

Product: High end makeup from brands: Two-Faced, Naked, Urban Decay, etc.
Price: Ranges from $30 to $50-100 dollars, a lot more expensive than "Pure Beauty"
Promotion: each time a product is bought, you gain Sephora points towards a free gift
Place: Lynnfield Market Place and Many malls